Cheap Smartbooks : Less than $100?

A few weeks back Coby’s $85 retail price was though to start a new tidal wave at the low end of the smartbook market. And now we have the answer

According to the Android Community and Ubergizmo carried briefs March 9 on an Android-based smartbook from Firstview HK Electronic Ltd. with a bill of materials at $65, though no retail prices were floated.

This is one of the Asian vendors choosing to use the Via Technologies Inc. ARM 9 clocked at 533 MHz – not a Snapdragon or Tegra to be sure, but possibly of interest to the value-conscious.

How it could be that the low-end smartbooks expands brand equity and create an unrealistic pricing expectations from enhanced brands.

We are yet to see!!